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The site states the following, "Mdash;Just a few of the advantages concrete offers over wood-based construction alternatives." I observed that the web site also stated " Our speciality is in insulated concrete forms, a material that allows us to build highly energy-efficient homes and commercial properties that are optimally insulated to conserve energy and save you money over the long term." They also stated " Learn Why Concrete Homes are Safer and More Efficient." The meta header had general contractor as the first keyword. This keyword was followed by icf installer, residential contractor, and commercial contractor which isn't as urgent as general contractor. The other words the site uses is insulated concrete forms. energy efficient homes is also included and might not be understood by search parsers.